TRÉPIED — trepied.ca

WordPress site for a Montreal video production studio — three conversion paths, built for SMBs and non-profits.

TRÉPIED — trepied.ca

Trépied is a creative video production studio in Montreal working with SMBs, non-profits, and cultural organizations. Video production is a considered purchase with a long decision cycle, so the site was built to capture prospects at whatever stage they arrive — from “just curious” to “ready to quote.”

Rather than a single contact form, the site offers three distinct conversion paths: schedule a call, request a quote, and WhatsApp. Each service section ends with its own contextual CTA, so a visitor reading about corporate video is invited to discuss corporate video specifically, not sent to a generic form five screens away.

The work portfolio is the site’s core selling asset — each project is presented with client, context, and outcome, positioning Trépied as a partner rather than a vendor. The site is multilingual (French, English, Spanish) and fully client-managed through WordPress, with tracking installed for paid campaign measurement.

Challenges

  • Video production is a high-consideration purchase — most visitors aren't ready to buy on the first visit
  • A single contact form would lose prospects at different readiness levels
  • The studio's differentiator is its approach, not its equipment — that had to be communicated visually

Solutions

  • Built three parallel conversion paths matched to buyer readiness: call, quote, and WhatsApp
  • Placed contextual CTAs at the end of every service block instead of a single form at page bottom
  • Structured the portfolio as case-style entries with client and context, not a reel dump
  • Multilingual WordPress build so the team publishes new work without developer involvement

Results

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    Three conversion paths live, capturing prospects at cold, warm, and ready stages
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    Client-managed portfolio — new projects published without developer involvement
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    Multilingual site serving French, English, and Spanish markets from one install
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    Tracking installed and ready for paid acquisition

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