Shamanicca is a spiritual wellness and lifestyle brand selling original mystical designs on apparel and accessories. The project required an end-to-end build: brand identity, UX-UI design, and a production WooCommerce store integrated with Printful for automated print-on-demand fulfillment.
Beyond the storefront, the build included a full product catalog architecture — variant structures covering multiple device and apparel sizes, SEO-durable URL structures, and tax configuration for both Canadian (GST/QST) and U.S. markets with correct seller-of-record handling.
The store was designed to be fed by paid social and organic content rather than search alone, with a blog-to-shop journey that converts readers into buyers and a Meta Pixel foundation ready for ad scaling from day one.
Brand identity and homepage built to establish trust in a skeptical category.
Product architecture supporting multi-variant catalogs with automated fulfillment.
Shamanicca ecommerce, Product page. Desktop version.
Content built to attract organic traffic and route readers into the shop.
Checkout configured for Canadian and U.S. tax handling.
Mobile-first — where the majority of social and paid traffic arrives.
Shamanicca ecommerce, Product page. Mobile view.
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