Dangel Wellness — dangelwellness.ca

Conversion-focused landing page for a Montreal holistic therapist — trilingual, booking-integrated, and built for paid traffic.

Dangel Wellness — dangelwellness.ca

Dangel is a holistic and intuitive therapist in Montreal offering ten therapeutic disciplines, from Shiatsu and Reiki to psychosomatic therapy and Mayan life-path readings. The challenge was turning a wide, hard-to-explain service range into a single page that converts a stranger into a booked session.

The build is a React landing page structured around one action: book a session. Ten disciplines are presented as scannable service cards with duration and price visible upfront, removing the friction that normally sends prospects to email instead of the calendar. A pain-first section (“Does this sound like you?”) qualifies visitors before they ever read a service name.

The site runs in three languages — French, English, and Spanish — with content managed from a single admin panel, reflecting how Dangel actually works with clients. Booking is handled through an embedded system so the visitor never leaves the page, and Meta Pixel tracking was installed at launch so paid campaigns could measure real bookings rather than clicks.

Challenges

  • Ten different disciplines risked overwhelming visitors and diluting the decision
  • Holistic therapy is a trust-first purchase — a stranger won't book without social proof
  • A trilingual audience needed one site, not three, without multiplying maintenance

Solutions

  • Structured the page around a single conversion goal, with pain-based qualification before service detail
  • Surfaced 42 Facebook reviews and 100% recommendation rate as a dedicated trust section above the booking CTA
  • Built trilingual content management into one admin panel — Dangel updates once, in any language
  • Embedded the booking system as an on-page modal so no visitor is lost to an external redirect

Results

  • Check icon
    Ten disciplines presented on one page without friction — price, duration, and booking on every card
  • Check icon
    Trilingual site live and self-managed by the client
  • Check icon
    Meta Pixel installed and firing on bookings, ready for paid campaign scaling from launch

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